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  • ·Gucci Lido Spring 2024 Ad Campaign Underwater Portrait
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Young man underwater carrying a large Gucci monogram tote bag with neon green straps, part of the Lido ad campaign.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

man underwaterman holding bagmonogram tote baggucci tote bagneon green strapstote bagbagyoung manman

Description

Captured for Gucci's Lido Spring 2024 ad campaign by photographer Anthony Seklaoui with art direction by Riccardo Zanola, this vertical underwater image features a young man kneeling in a swimming pool while carrying a prominent monogram tote bag with neon green straps. Sunlight filters through the blue water, casting rippled refractions across his torso and the pool floor. In the background, a second figure is submerged and swimming deeper in the pool. The composition highlights crisp aquatic lighting and high-contrast blue tones.

Style

Vertical, Commercial, Cool

Techniques

Underwater

Industries

Luxury Fashion Houses

Color

Navy (50%)
Burgundy (30%)

Background

Outdoor Pool

Context

Advertising Campaign