BrandGucci
Gucci 'Lido' Spring 2024 Ad Campaign 2024
Associated creatives
Sabato De SarnoGucci Creative Director
Riccardo ZanolaArt Director
Marcell RevDirector
Anthony SeklaouiPhotographer
Aboubakar KonteModels
Betty SchuppModels
Brando ErbaModels
Gabriele GherardiModels
He CongModels
and Jiahui ZhangModels
Alastair McKimmStylist
Shay AshualHair
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director
Tags
Description
Part of the Gucci Lido Spring 2024 ad campaign, this striking image captures a person swimming underwater in a vibrant blue pool. Shot by photographer Anthony Seklaoui with creative direction by Sabato De Sarno and art direction by Riccardo Zanola, the composition offers a unique perspective from beneath the water surface. Refracted sunlight dances across the pool tiles and ripples through the clear water, illuminating the subject wearing patterned swimwear and detailed sneakers. The underwater vantage point emphasizes fluid motion and tranquil clarity, highlighting the campaign's leisurely coastal aesthetic.
Style
Vertical, Cinematic, Cool
Techniques
Underwater
Industries
Luxury Fashion Houses
Color
Sky Blue (80%)
Pure White (20%)
Background
Outdoor Pool
Context
Advertising Campaign