Logo
  • Home
  • ·Media
  • ·Gucci Lido Spring 2024 Campaign Portrait by Anthony Seklaoui
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Wet model in a red printed top and sunglasses partially submerged in a pool with palm trees in the background

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

woman in poolwoman in waterwoman wearing sunglasseswoman wearing red topwomanpoolwatersunglassesblack sunglassesred topprinted topgold earringsearrings

Description

This portrait from Gucci's Lido Spring 2024 ad campaign features a model partially submerged in a pool against a backdrop of palm trees and warm afternoon light. Anthony Seklaoui captured the image, working under the creative direction of Sabato De Sarno with art direction by Riccardo Zanola and styling by Alastair McKimm. The subject wears black sunglasses, gold earrings, and a red patterned top. The natural lighting highlights the wet texture of the hair and skin, creating an intimate, sun-drenched mood.

Style

Vertical, Commercial, Warm, Golden Hour

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Scarlet (50%)
Jet Black (30%)
Gold (20%)

Background

Outdoor Pool

Context

Advertising Campaign