Gucci 'Lido' Spring 2024 Ad Campaign 2024

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This image is part of the 'Lido' Spring 2024 ad campaign for Gucci, photographed by Anthony Seklaoui with art direction by Riccardo Zanola and styling by Alastair McKimm. The vertical frame features an underwater portrait of a model posed inside a crystal-clear blue pool. Sunlight filters through the water surface, casting dynamic caustic patterns across the model's skin and the tiled pool floor below. The model wears a rich brown garment and white bracelets, with her hand resting gently near her neck. The composition emphasizes natural lighting, fluid movement, and immersive aquatic textures.