BrandGucci
Gucci 'Lido' Spring 2024 Ad Campaign 2024
Associated creatives
Sabato De SarnoGucci Creative Director
Riccardo ZanolaArt Director
Marcell RevDirector
Anthony SeklaouiPhotographer
Aboubakar KonteModels
Betty SchuppModels
Brando ErbaModels
Gabriele GherardiModels
He CongModels
and Jiahui ZhangModels
Alastair McKimmStylist
Shay AshualHair
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director
Tags
Description
This image is part of the 'Lido' Spring 2024 ad campaign for Gucci, photographed by Anthony Seklaoui with art direction by Riccardo Zanola and styling by Alastair McKimm. The vertical frame features an underwater portrait of a model posed inside a crystal-clear blue pool. Sunlight filters through the water surface, casting dynamic caustic patterns across the model's skin and the tiled pool floor below. The model wears a rich brown garment and white bracelets, with her hand resting gently near her neck. The composition emphasizes natural lighting, fluid movement, and immersive aquatic textures.
Style
Editorial, Vertical, Cinematic, Warm
Techniques
Underwater, Natural light
Industries
Luxury Fashion Houses
Color
Chocolate (50%)
Pure White (30%)
Background
Outdoor Pool
Context
Advertising Campaign