Logo
  • Home
  • ·Media
  • ·Gucci Lido Spring 2024 Ad Campaign Pink Handbag
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Pink Gucci shoulder bag suspended above rippling blue water with its reflection visible below

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

pink shoulder bagpink bagshoulder baggucci handbagpink handbaghandbag

Description

This image from the Gucci Lido Spring 2024 ad campaign features a vibrant pink shoulder bag suspended above clear, rippling blue water. The handbag displays a monogram pattern across its surface with gold-toned hardware attachments. A clear reflection of the bag shimmers directly beneath it on the moving water surface. The composition captures a clean vertical orientation with striking contrast between the vivid pink accessory and the deep blue aquatic background. The project was directed by Sabato De Sarno with photography by Anthony Seklaoui and art direction by Riccardo Zanola.

Style

Vertical, Commercial, Warm, Clean

Techniques

Underwater

Industries

Luxury Fashion Houses

Color

Hot Pink (100%)

Background

Outdoor Pool

Context

Advertising Campaign