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  • ·Gucci Lido Spring 2024 Ad Campaign Underwater Editorial
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Model swimming underwater wearing a red patterned top and matching skirt with large sunglasses and gold earrings.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

woman swimming underwaterwoman swimmingswimming underwaterwomanred patterned topred toppatterned topgold earringssunglasses

Description

This underwater editorial image from Gucci features a model floating gracefully beneath the surface in the Lido Spring 2024 ad campaign. The subject wears a red patterned long-sleeve top and matching skirt, accented by oversized dark sunglasses and prominent gold earrings. Sunlight filters through the clear blue water, casting dramatic ripples of light across the scene. Anthony Seklaoui captured the photograph with art direction by Riccardo Zanola and styling by Alastair McKimm.

Style

Editorial, Vertical, Cinematic, Warm

Techniques

Underwater, Natural light

Industries

Luxury Fashion Houses

Color

Crimson (50%)
Navy (50%)

Background

Ocean

Context

Advertising Campaign