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  • ·Gucci Lido Spring 2024 Underwater Campaign Ad
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Two models swimming underwater wearing Gucci swimsuits with sunlight shimmering through the clear blue water.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

two models underwatertwo modelsmodels underwatergucci swimsuitmonogram swimsuitgold chain braceletgold bracelet

Description

This image from Gucci's Lido Spring 2024 ad campaign captures two models underwater in a sunlit pool. The shot is photographed by Anthony Seklaoui with creative direction by Sabato De Sarno and art direction by Riccardo Zanola. Sunlight filters through the water, casting rippling caustic light patterns across the models' bodies and swimwear. The subject on the right wears a monogrammed one-piece swimsuit paired with chunky gold chain bracelets, while the subject on the left wears a solid-toned top and a patterned skirt. The underwater perspective and natural lighting create a luminous and immersive aesthetic.

Style

Vertical, Commercial, Moody, Warm

Techniques

Underwater

Industries

Swimwear

Color

Chocolate (60%)
Gold (20%)
Crimson (20%)

Background

Outdoor Pool

Context

Advertising Campaign