Gucci 'Lido' Spring 2024 Ad Campaign 2024

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This image from Gucci's Lido Spring 2024 ad campaign captures two models underwater in a sunlit pool. The shot is photographed by Anthony Seklaoui with creative direction by Sabato De Sarno and art direction by Riccardo Zanola. Sunlight filters through the water, casting rippling caustic light patterns across the models' bodies and swimwear. The subject on the right wears a monogrammed one-piece swimsuit paired with chunky gold chain bracelets, while the subject on the left wears a solid-toned top and a patterned skirt. The underwater perspective and natural lighting create a luminous and immersive aesthetic.