BrandGucci
Gucci 'Lido' Spring 2024 Ad Campaign 2024
Associated creatives
Sabato De SarnoGucci Creative Director
Riccardo ZanolaArt Director
Marcell RevDirector
Anthony SeklaouiPhotographer
Aboubakar KonteModels
Betty SchuppModels
Brando ErbaModels
Gabriele GherardiModels
He CongModels
and Jiahui ZhangModels
Alastair McKimmStylist
Shay AshualHair
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director
Tags
Description
This image from the Gucci Lido Spring 2024 ad campaign features a pair of vibrant pink monogram slides presented from a top-down perspective. The footwear displays the signature interlocking G logo and a cushioned strap resting over a textured, patterned footbed. The sandals are set against a bright, rippling blue water surface that casts shimmering light patterns across the frame. Photographed by Anthony Seklaoui with creative direction by Sabato De Sarno, the composition combines clean product framing with vibrant color contrast.
Style
Vertical, Commercial, Warm, Clean
Techniques
Underwater
Industries
Luxury Fashion Houses
Color
Hot Pink (70%)
Cream (30%)
Background
Outdoor Pool
Context
Advertising Campaign