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  • ·Gucci Lido Spring 2024 Campaign Sneaker Editorial
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
A pair of green and white Gucci sneakers floating above a shimmering blue water pool surface.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

green velvet sneakersgreen sneakersvelvet sneakersgucci sneakersgreen shoeswhite laces

Description

This image from the Gucci Lido Spring 2024 campaign features a pair of dark green velvet and white sneakers suspended in mid-air. The shoes showcase white laces, white side detailing, and clear Gucci branding on the tongue. Below them, a shimmering blue water surface creates dynamic light refractions across the frame. Photographed by Anthony Seklaoui with creative direction by Sabato De Sarno, the vertical composition combines luxury footwear with a crisp pool environment.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Forest Green (50%)
Pure White (50%)

Background

Outdoor Pool

Context

Advertising Campaign