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BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Two Gucci sneakers floating underwater in a tiled blue swimming pool with sunlight filtering through the water surface

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

gucci sneakersdesigner sneakersgucci shoessneakersmonogram sneakers

Description

This image from the Gucci Lido Spring 2024 ad campaign features two designer sneakers suspended underwater in a bright blue tiled swimming pool. Natural sunlight filters through the water's surface, creating caustic light patterns and reflections across the scene. The footwear displays signature monogram canvas panels paired with bright yellow and white accents. Anthony Seklaoui photographed the campaign, with art direction by Riccardo Zanola under creative director Sabato De Sarno.

Style

Vertical, Commercial, Saturated, Warm

Techniques

Underwater

Industries

Footwear

Color

Pure White (50%)
Lemon (30%)
Navy (20%)

Background

Outdoor Pool

Context

Advertising Campaign