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  • ·Gucci Lido Spring 2024 Campaign Underwater Editorial
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Two models standing underwater wearing monogram swim trunks and carrying neon cross-body bags for Gucci Lido campaign.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

two models underwatermodels underwatertwo modelsneon cross body bagneon bagcross body bagmonogram swim trunksswim trunks

Description

Part of the Gucci Lido Spring 2024 ad campaign photographed by Anthony Seklaoui with art direction by Riccardo Zanola, this underwater image features models wearing monogram swim trunks and vivid neon cross-body bags. The composition captures the subjects submerged in clear blue water, with natural sunlight refracting through the surface to create shimmering patterns across their bodies and garments. Styled by Alastair McKimm, the scene highlights resort and swim aesthetics with high-contrast color accents against the aquatic environment.

Style

Editorial, Vertical, Warm, Clean

Techniques

Underwater, Natural light

Industries

Luxury Fashion Houses

Color

Lime (50%)
Burnt Orange (50%)

Background

Outdoor Pool

Context

Advertising Campaign