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  • ·Gucci Lido Spring 2024 campaign underwater portrait
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Three models submerged underwater in a swimming pool, wearing swimwear and a light blue shirt, photographed from below

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

models underwaterunderwater portraitthree models swimmingman in blue shirt swimmingwoman in black swimsuitman in blue shirtwoman in swimsuitblue shirtblack swimsuit

Description

Captured by photographer Anthony Seklaoui for Gucci's Lido Spring 2024 ad campaign, this vertical underwater image features three models submerged in a swimming pool. A male model wearing a light blue button-down shirt and a female model in a black swimsuit are joined by another individual, all captured from beneath the surface with natural light filtering through the clear blue water. The composition emphasizes fluid movement and buoyancy as air bubbles rise around the subjects.

Style

Vertical, Commercial, Warm

Techniques

Underwater, Natural light

Industries

Luxury Fashion Houses

Color

Sky Blue (50%)
Jet Black (30%)
Pure White (20%)

Background

Outdoor Pool

Context

Advertising Campaign