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Brand
Gucci
Project'Lido' Spring 2024 Ad Campaign
Model lying on a striped towel by a swimming pool wearing sandals and a patterned wrap

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

model lying by poolmodel by poolwoman by poolstrappy sandalsbrown mulesheeled mulespatterned wrapsandals

Description

This image from the Gucci Lido Spring 2024 ad campaign features a model reclining on a black-and-white striped beach towel laid out on a stone patio beside a vibrant blue swimming pool. The model wears strappy sandals and a patterned wrap over swimwear, with an additional pair of brown heeled mules placed neatly on the stone flags nearby. The shot is captured from a high angle, highlighting the textures of the stone paving, the printed fabric, and the clear water of the pool. Natural sunlight illuminates the scene, casting soft shadows across the floor.