Gucci 'Lido' Spring 2024 Ad Campaign 2024

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This image from the Gucci Lido Spring 2024 ad campaign features a model reclining on a black-and-white striped beach towel laid out on a stone patio beside a vibrant blue swimming pool. The model wears strappy sandals and a patterned wrap over swimwear, with an additional pair of brown heeled mules placed neatly on the stone flags nearby. The shot is captured from a high angle, highlighting the textures of the stone paving, the printed fabric, and the clear water of the pool. Natural sunlight illuminates the scene, casting soft shadows across the floor.