BrandGucci
Gucci 'Lido' Spring 2024 Ad Campaign 2024
Associated creatives
Sabato De SarnoGucci Creative Director
Riccardo ZanolaArt Director
Marcell RevDirector
Anthony SeklaouiPhotographer
Aboubakar KonteModels
Betty SchuppModels
Brando ErbaModels
Gabriele GherardiModels
He CongModels
and Jiahui ZhangModels
Alastair McKimmStylist
Shay AshualHair
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director
Tags
Description
This image from the Gucci Lido Spring 2024 ad campaign features a model reclining on a black-and-white striped beach towel laid out on a stone patio beside a vibrant blue swimming pool. The model wears strappy sandals and a patterned wrap over swimwear, with an additional pair of brown heeled mules placed neatly on the stone flags nearby. The shot is captured from a high angle, highlighting the textures of the stone paving, the printed fabric, and the clear water of the pool. Natural sunlight illuminates the scene, casting soft shadows across the floor.
Style
Vertical, Commercial, Warm
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Caramel (50%)
Navy (30%)
Pure White (20%)
Background
Outdoor Pool
Context
Advertising Campaign