Gucci 'Lido' Spring 2024 Ad Campaign 2024

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This image from the Gucci Lido Spring 2024 ad campaign features a model reclining underwater on tiled pool flooring, holding a large pink tote bag. Sunlight filters down from the water surface above, illuminating the scene with natural ambient light and casting gentle ripples. The model wears light-colored shorts, tinted sunglasses, and a necklace, with wet hair floating loosely in the water. The composition is captured horizontally with a submersed viewpoint, creating a serene and immersive atmosphere typical of high-end fashion advertising. The project was creatively directed by Sabato De Sarno, with art direction by Riccardo Zanola, photography by Anthony Seklaoui, and styling by Alastair McKimm.