Gucci 'Lido' Spring 2024 Ad Campaign 2024

Description

This image from the Gucci Lido Spring 2024 ad campaign features a model reclining underwater on tiled pool flooring, holding a large pink tote bag. Sunlight filters down from the water surface above, illuminating the scene with natural ambient light and casting gentle ripples. The model wears light-colored shorts, tinted sunglasses, and a necklace, with wet hair floating loosely in the water. The composition is captured horizontally with a submersed viewpoint, creating a serene and immersive atmosphere typical of high-end fashion advertising. The project was creatively directed by Sabato De Sarno, with art direction by Riccardo Zanola, photography by Anthony Seklaoui, and styling by Alastair McKimm.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Underwater, Natural light

Industries

Luxury Fashion Houses

Color

Background

Outdoor Pool

Context

Advertising Campaign