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BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Light blue leather shoulder bag with gold chain strap suspended above sparkling pool water in Gucci Lido campaign

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

light blue leather shoulder baglight blue shoulder bagleather shoulder bagblue shoulder bagshoulder bagblue leather bagleather bagblue baggold chain strapchain strapgold chain

Description

This image from the Gucci Lido Spring 2024 ad campaign features a light blue leather shoulder bag suspended above shimmering turquoise pool water. The handbag showcases a structured silhouette with a central metal clasp and a delicate gold chain strap that extends upward out of the frame. Sunlight filters through the water's surface, casting intricate caustic light patterns and reflections across the bag and the water below. The composition captures a serene, sunlit atmosphere characteristic of the brand's seasonal collection.

Style

Vertical, Commercial, Clean, Golden Hour

Techniques

Underwater

Industries

Bags & Accessories

Color

Powder Blue (100%)

Background

Outdoor Pool

Context

Advertising Campaign