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  • ·Gucci Lido Spring 2024 Campaign Pool Editorial
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Man in brown shirt and shorts wearing sunglasses walking through an outdoor swimming pool holding a patterned handbag

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

man wading in poolman in poolmanbrown shirtbrown shortsmonogram handbagsunglasses

Description

This image from Gucci's Lido Spring 2024 ad campaign features a male model wading through the turquoise water of an outdoor swimming pool. He wears a brown collared shirt and matching shorts, dark sunglasses, and holds a monogram patterned handbag with a bright yellow strap. Another figure is partially visible in the water in the background near a stone retaining wall and palm trees under bright daylight. The composition captures a relaxed yet art-directed atmosphere typical of seasonal resort fashion imagery.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Chocolate (60%)
Lemon (40%)

Background

Outdoor Pool

Context

Advertising Campaign