Gucci 'Lido' Spring 2024 Ad Campaign 2024

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This image from Gucci's Lido Spring 2024 ad campaign features a male model wading through the turquoise water of an outdoor swimming pool. He wears a brown collared shirt and matching shorts, dark sunglasses, and holds a monogram patterned handbag with a bright yellow strap. Another figure is partially visible in the water in the background near a stone retaining wall and palm trees under bright daylight. The composition captures a relaxed yet art-directed atmosphere typical of seasonal resort fashion imagery.