BrandGucci
Gucci 'Lido' Spring 2024 Ad Campaign 2024
Associated creatives
Sabato De SarnoGucci Creative Director
Riccardo ZanolaArt Director
Marcell RevDirector
Anthony SeklaouiPhotographer
Aboubakar KonteModels
Betty SchuppModels
Brando ErbaModels
Gabriele GherardiModels
He CongModels
and Jiahui ZhangModels
Alastair McKimmStylist
Shay AshualHair
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director
Tags
Description
Captured underwater by photographer Anthony Seklaoui for Gucci's Lido Spring 2024 ad campaign, a model poses submerged in clear blue water with sunlight filtering through the surface. The subject wears a bucket hat and an unbuttoned sheer pink shirt over swimwear while holding a striped straw tote bag featuring bold lettering. Art direction is led by Riccardo Zanola with creative direction by Sabato De Sarno. The dynamic composition freezes movement against the shimmering tiled floor of the pool.
Style
Vertical, Commercial, Warm
Techniques
Underwater, Natural light
Industries
Luxury Fashion Houses
Color
Camel (50%)
Blush (30%)
Jet Black (20%)
Background
Outdoor Pool
Context
Advertising Campaign