Gucci 'Lido' Spring 2024 Ad Campaign 2024

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Captured for Gucci's Lido Spring 2024 advertising campaign, this image features a model submerged chest-deep in a bright blue swimming pool, wearing a monogram baseball cap. The camera angle splits the frame at the water's surface, creating a distinct line between the sunlit air above and the clear blue water below, where caustic light patterns dance across skin and clothing. In the background, palm trees stand under a clear sky, completing an outdoor resort setting. Anthony Seklaoui photographed the scene under the creative direction of Sabato De Sarno, with art direction by Riccardo Zanola and styling by Alastair McKimm.