BrandGucci
Gucci 'Lido' Spring 2024 Ad Campaign 2024
Associated creatives
Sabato De SarnoGucci Creative Director
Riccardo ZanolaArt Director
Marcell RevDirector
Anthony SeklaouiPhotographer
Aboubakar KonteModels
Betty SchuppModels
Brando ErbaModels
Gabriele GherardiModels
He CongModels
and Jiahui ZhangModels
Alastair McKimmStylist
Shay AshualHair
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director
Tags
Description
Captured for Gucci's Lido Spring 2024 advertising campaign, this image features a model submerged chest-deep in a bright blue swimming pool, wearing a monogram baseball cap. The camera angle splits the frame at the water's surface, creating a distinct line between the sunlit air above and the clear blue water below, where caustic light patterns dance across skin and clothing. In the background, palm trees stand under a clear sky, completing an outdoor resort setting. Anthony Seklaoui photographed the scene under the creative direction of Sabato De Sarno, with art direction by Riccardo Zanola and styling by Alastair McKimm.
Style
Vertical, Commercial, Warm
Techniques
Underwater, Natural light
Industries
Luxury Fashion Houses
Color
Royal Blue (50%)
Beige (30%)
Background
Outdoor Pool
Context
Advertising Campaign