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  • ·Gucci Lido Spring 2024 Ad Campaign Underwater Portrait
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Close-up underwater shot of a woman wearing translucent pink Gucci sunglasses and white swimwear in a swimming pool

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

woman wearing pink sunglasseswoman in poolpink sunglassesgucci sunglasseswomansunglasses

Description

This underwater portrait for Gucci's 'Lido' Spring 2024 ad campaign features a model submerged in a swimming pool. The shot is captured by photographer Anthony Seklaoui with art direction by Riccardo Zanola. The subject wears translucent pink Gucci sunglasses with silver hardware details alongside white swimwear. The composition relies on natural refraction through water, illuminating the face with soft, diffused aquatic light. Reddish-brown hair floats around the subject's face against the vibrant blue pool water background.

Style

Editorial, Vertical, Cinematic, Warm

Techniques

Underwater, Natural light

Industries

Luxury Fashion Houses

Color

Blush (50%)
Pure White (50%)

Background

Outdoor Pool

Context

Advertising Campaign