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  • ·Gucci Lido Spring 2024 Campaign Monogram Loafers
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Gucci monogram loafers resting over shimmering blue water for the Lido campaign

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

gucci monogram loafersgucci loafersmonogram loafersloafers

Description

This image from the Gucci Lido Spring 2024 ad campaign features a pair of luxury monogram loafers positioned above shimmering blue water. Photographed by Anthony Seklaoui with art direction by Riccardo Zanola, the composition highlights the iconic patterned canvas and white soles of the footwear against a vibrant aquatic backdrop. The lighting casts soft reflections across the scene, emphasizing the textures of the design. Creative direction was led by Sabato De Sarno.

Style

Editorial, Vertical, Warm

Techniques

Underwater

Industries

Bags & Accessories

Color

Camel (60%)
Pure White (40%)

Background

Ocean

Context

Advertising Campaign