Gucci 'Lido' Spring 2024 Ad Campaign 2024

Description

This image from the Gucci Lido Spring 2024 ad campaign features a model standing outdoors by a bright blue swimming pool, captured by photographer Anthony Seklaoui. The model wears a matching designer monogram short-sleeve shirt, crop top, and shorts set, complemented by a brown leather shoulder bag and a matching belt with hardware. The scene is illuminated by natural sunlight, casting soft shadows across the pool deck and stone retaining wall. Lush green trees and foliage line the background, creating a warm, sunlit atmosphere characteristic of a seasonal resort collection. Creative direction by Sabato De Sarno and art direction by Riccardo Zanola shape the aesthetic of this campaign visual.

Style

Horizontal, Commercial, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Outdoor Pool

Context

Advertising Campaign