BrandGucci
Gucci 'Lido' Spring 2024 Ad Campaign 2024
Associated creatives
Sabato De SarnoGucci Creative Director
Riccardo ZanolaArt Director
Marcell RevDirector
Anthony SeklaouiPhotographer
Aboubakar KonteModels
Betty SchuppModels
Brando ErbaModels
Gabriele GherardiModels
He CongModels
and Jiahui ZhangModels
Alastair McKimmStylist
Shay AshualHair
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director
Tags
Description
This striking underwater photograph is part of the Gucci Lido Spring 2024 ad campaign, captured by photographer Anthony Seklaoui with creative direction by Sabato De Sarno. The image features a model floating gracefully beneath the surface of a crystal-clear outdoor pool, wearing dark sunglasses and a white top with blue trim. A prominent white and brown leather handbag floats beside her, suspended in the water with visible sun rays filtering through from above. The composition emphasizes fluid movement and vibrant azure tones, creating a serene yet high-fashion aesthetic.
Style
Vertical, Commercial, Cool
Techniques
Underwater, Natural light
Industries
Luxury Fashion Houses
Color
Pure White (50%)
Camel (50%)
Background
Outdoor Pool
Context
Advertising Campaign