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Project'Lido' Spring 2024 Ad Campaign
Close-up of a model submerged chest-deep in water with caustic sunlight patterns playing across the skin and a metallic chain necklace

'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

model in watermodelwatermetallic chain necklacechain necklacenecklace

Description

This portrait from the Gucci Lido Spring 2024 ad campaign features a model partially submerged in water, captured from a split-level underwater perspective. Sunlight filtering through the surface casts intricate caustic light patterns across the skin and shoulder. The subject wears a metallic chain necklace with visible branding. Anthony Seklaoui photographed the campaign under the creative direction of Sabato De Sarno, with art direction by Riccardo Zanola. The warm golden hour lighting and crystal-clear turquoise water create a luminous, immersive atmosphere.

Style

Editorial, Vertical, Cinematic, Warm

Techniques

Underwater, Natural light

Industries

Luxury Fashion Houses

Color

Caramel (60%)
Royal Blue (40%)

Background

Ocean

Context

Advertising Campaign