BrandGucci
Gucci 'Lido' Spring 2024 Ad Campaign 2024
Associated creatives
Sabato De SarnoGucci Creative Director
Riccardo ZanolaArt Director
Marcell RevDirector
Anthony SeklaouiPhotographer
Aboubakar KonteModels
Betty SchuppModels
Brando ErbaModels
Gabriele GherardiModels
He CongModels
and Jiahui ZhangModels
Alastair McKimmStylist
Shay AshualHair
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director
Tags
Description
This vertical portrait image from Gucci's Lido Spring 2024 ad campaign, photographed by Anthony Seklaoui, features a model submerged up to her chin in a clear blue swimming pool. Water ripples across the surface, casting dynamic caustic light patterns over her skin and shoulders. She wears a dark monogram swimsuit and a prominent chunky gold chain necklace. Her wet hair is slicked back, and her expression is calm and direct as she gazes toward the camera. In the background, a warm-toned stone wall and outdoor foliage line the pool edge under natural daylight.
Style
Editorial, Vertical, Warm, Clean
Techniques
Underwater, Natural light
Industries
Luxury Fashion Houses
Color
Gold (30%)
Jet Black (70%)
Background
Outdoor Pool
Context
Advertising Campaign