Gucci 'Lido' Spring 2024 Ad Campaign 2024

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This vertical portrait image from Gucci's Lido Spring 2024 ad campaign, photographed by Anthony Seklaoui, features a model submerged up to her chin in a clear blue swimming pool. Water ripples across the surface, casting dynamic caustic light patterns over her skin and shoulders. She wears a dark monogram swimsuit and a prominent chunky gold chain necklace. Her wet hair is slicked back, and her expression is calm and direct as she gazes toward the camera. In the background, a warm-toned stone wall and outdoor foliage line the pool edge under natural daylight.