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Brand
Gucci
Project'Lido' Spring 2024 Ad Campaign
Model floating underwater wearing a black swimsuit in the Gucci Lido Spring 2024 campaign, photographed by Anthony Seklaoui.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

woman in black swimsuit underwaterwoman in black swimsuitblack swimsuitswimsuitwoman underwater

Description

This image from the Gucci Lido Spring 2024 ad campaign captures a model submerged underwater, wearing a black swimsuit with hardware detailing. The photograph was shot by Anthony Seklaoui with art direction by Riccardo Zanola and direction by Marcell Rev. Natural aquatic refraction creates dynamic patterns of light and shadow across the rippling pool water in the background. The composition highlights fluid movement beneath the surface with an immersive blue tone.

Style

Vertical, Cinematic, Cool

Techniques

Underwater

Industries

Swimwear

Color

Jet Black (60%)

Background

Outdoor Pool

Context

Advertising Campaign