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BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Man wearing sunglasses and a white shirt running through an outdoor swimming pool splashing water

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

man running in poolman runningrunning manman in poolwhite shirtsunglasses

Description

This campaign image for the Gucci Lido Spring 2024 collection features a man running through an outdoor swimming pool, creating dynamic water splashes. He wears dark sunglasses and an unbuttoned white shirt paired with patterned shorts. The sunlit outdoor setting is surrounded by palm trees and lush greenery under a clear blue sky. Photographed by Anthony Seklaoui with art direction by Riccardo Zanola under Gucci Creative Director Sabato De Sarno.

Style

Editorial, Vertical, Action, Warm

Techniques

High-speed / freeze, Natural light

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Beige (40%)

Background

Outdoor Pool

Context

Advertising Campaign