BrandGucci
Gucci 'Lido' Spring 2024 Ad Campaign 2024
Associated creatives
Sabato De SarnoGucci Creative Director
Riccardo ZanolaArt Director
Marcell RevDirector
Anthony SeklaouiPhotographer
Aboubakar KonteModels
Betty SchuppModels
Brando ErbaModels
Gabriele GherardiModels
He CongModels
and Jiahui ZhangModels
Alastair McKimmStylist
Shay AshualHair
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director
Tags
Description
Part of the Gucci Lido Spring 2024 ad campaign, this underwater portrait features a smiling model floating beneath the surface in a turquoise pool. Captured by photographer Anthony Seklaoui with art direction by Riccardo Zanola under the creative direction of Sabato De Sarno, the scene showcases the subject wearing a green short-sleeve shirt and white bikini bottoms while carrying a two-tone leather shoulder bag. Natural sunlight filters through the water, creating shifting light patterns against the tiled pool floor background. The composition employs dynamic underwater motion with crisp lighting and clear blue tones.
Style
Vertical, Commercial, Cool
Techniques
Underwater, Natural light
Industries
Luxury Fashion Houses
Color
Sky Blue (50%)
Pure White (30%)
Caramel (20%)
Background
Outdoor Pool
Context
Advertising Campaign