Gucci 'Lido' Spring 2024 Ad Campaign 2024

Description

This image from Gucci's Lido Spring 2024 ad campaign features an underwater portrait of a model captured by photographer Anthony Seklaoui, with art direction by Riccardo Zanola and styling by Alastair McKimm. The subject wears an orange button-down shirt and matching crop top, accented by thick black sunglasses and gold hoop earrings, holding a woven strap bag. The scene is set underwater in a blue tiled swimming pool, with natural light filtering through the water's surface to create dynamic caustic patterns on the tiled background and the subject's clothing. The composition is vertical, emphasizing the immersive underwater perspective.

Style

Documentary, Vertical, Cinematic

Techniques

Underwater, Natural light

Industries

Luxury Fashion Houses

Color

Background

Outdoor Pool

Context

Advertising Campaign