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  • ·Gucci Holiday 2023 Ad Campaign Portrait
BrandGucci
ProjectHoliday 2023 Ad Campaign
A man in a red sweater and patterned trousers seated on a white sofa surrounded by Gucci monogram vanity cases.

Gucci Holiday 2023 Ad Campaign 2023

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo Zanola
Anthony Seklaoui
Anthony SeklaouiPhotographer
Marcell Rev 
Marcell Rev Director
Alastair McKimm
Alastair McKimmStylist
Benjamin Muller
Benjamin MullerHair
Sam Visser
Sam VisserMakeup
“I Feel Love” written by Pete Bellotte
“I Feel Love” written by Pete Bellotte
Giorgio Moroder
Giorgio Moroder
and Donna Summer
and Donna Summer
performed by Sam Smith
performed by Sam Smith

Tags

man in red sweaterred sweaterman on sofaman relaxing on couchgucci luggagemonogram vanity casepatterned trousersblack man

Description

A man is seated comfortably on a white textured sofa, leaning back against the cushions with a relaxed posture. He wears a vibrant red long-sleeved sweater paired with patterned trousers featuring a repeating logo design. Stacks of structured vanity cases and luggage cases with the iconic monogram print, leather trim, and green and red web stripes are arranged prominently in the foreground and beside the sofa. An abstract painting with blue, grey, and red shapes hangs on the wall behind him. The lighting is warm and soft, creating an intimate interior atmosphere.

Style

Lifestyle, Vertical, Commercial, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Crimson (50%)
Caramel (50%)

Background

Living Room

Context

Advertising Campaign