Gucci Holiday 2023 Ad Campaign 2023

About

This portrait from Gucci's Holiday 2023 ad campaign features a smiling man seated against a textured grey wall, holding a large green velvet cushion with a signature horsebit strip. He wears a casual white t-shirt and light-coloured patterned trousers while resting his arm on a plush brown sofa. The lighting is bright and direct, casting soft shadows. The campaign was creatively directed by Sabato De Sarno, with photography by Anthony Seklaoui and styling by Alastair McKimm.