Logo
  • Home
  • ·Media
  • ·Gucci Holiday 2023 Ad Campaign Portrait
Brand
Gucci
ProjectHoliday 2023 Ad Campaign
Smiling man in a white t-shirt holding a green velvet cushion for the Gucci Holiday 2023 ad campaign.

Gucci Holiday 2023 Ad Campaign 2023

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo Zanola
Anthony Seklaoui
Anthony SeklaouiPhotographer
Marcell Rev 
Marcell Rev Director
Alastair McKimm
Alastair McKimmStylist
Benjamin Muller
Benjamin MullerHair
Sam Visser
Sam VisserMakeup
“I Feel Love” written by Pete Bellotte
“I Feel Love” written by Pete Bellotte
Giorgio Moroder
Giorgio Moroder
and Donna Summer
and Donna Summer
performed by Sam Smith
performed by Sam Smith

Tags

smiling man holding cushionsmiling manman holding cushionmangreen velvet cushionvelvet cushioncushion

Description

This portrait from Gucci's Holiday 2023 ad campaign features a smiling man seated against a textured grey wall, holding a large green velvet cushion with a signature horsebit strip. He wears a casual white t-shirt and light-coloured patterned trousers while resting his arm on a plush brown sofa. The lighting is bright and direct, casting soft shadows. The campaign was creatively directed by Sabato De Sarno, with photography by Anthony Seklaoui and styling by Alastair McKimm.