Logo
  • Home
  • ·Media
  • ·Gucci Holiday 2023 Campaign Backpack Editorial
Brand
Gucci
ProjectHoliday 2023 Ad Campaign
Model wearing a white tank top and dark jeans carrying a monogram backpack against a neutral grey wall.

Gucci Holiday 2023 Ad Campaign 2023

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo Zanola
Anthony Seklaoui
Anthony SeklaouiPhotographer
Marcell Rev 
Marcell Rev Director
Alastair McKimm
Alastair McKimmStylist
Benjamin Muller
Benjamin MullerHair
Sam Visser
Sam VisserMakeup
“I Feel Love” written by Pete Bellotte
“I Feel Love” written by Pete Bellotte
Giorgio Moroder
Giorgio Moroder
and Donna Summer
and Donna Summer
performed by Sam Smith
performed by Sam Smith

Tags

model wearing backpackmodel wearing tank topbackpackblue backpackmonogram backpackwhite tank toptank topdark jeansjeans

Description

This commercial image for the Gucci Holiday 2023 ad campaign features a model viewed from behind against a plain neutral backdrop. The subject wears a white tank top, dark jeans, and a prominent blue monogram backpack with leather straps and a metallic GG logo clasp. The lighting is soft and directional, casting a gentle shadow against the background. Styled by Alastair McKimm and photographed by Anthony Seklaoui under the creative direction of Sabato De Sarno.