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Model wearing a white tank top and dark jeans carrying a monogram backpack against a neutral grey wall.

Gucci Holiday 2023 Ad Campaign 2023

About

This commercial image for the Gucci Holiday 2023 ad campaign features a model viewed from behind against a plain neutral backdrop. The subject wears a white tank top, dark jeans, and a prominent blue monogram backpack with leather straps and a metallic GG logo clasp. The lighting is soft and directional, casting a gentle shadow against the background. Styled by Alastair McKimm and photographed by Anthony Seklaoui under the creative direction of Sabato De Sarno.

Brand

Gucci

Project

Gucci Holiday 2023 Ad Campaign 2023

Keywords

model wearing backpackmodel wearing tank topbackpackblue backpackmonogram backpackwhite tank toptank topdark jeansjeans

Credits

Sabato De Sarno
Gucci Creative Director
Riccardo Zanola
Anthony Seklaoui
Photographer
Marcell Rev 
Director
Alastair McKimm
Stylist

Styles

VerticalCommercialClean

Techniques

Natural light

Industries

Luxury Fashion Houses

Background

Grey Seamless

Context

Advertising Campaign