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  • ·Gucci Holiday 2023 Campaign Monogram Backpack
BrandGucci
ProjectHoliday 2023 Ad Campaign
Person wearing a black embossed logo leather jacket carries two blue and cream Gucci monogram fabric backpacks on their back.

Gucci Holiday 2023 Ad Campaign 2023

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo Zanola
Anthony Seklaoui
Anthony SeklaouiPhotographer
Marcell Rev 
Marcell Rev Director
Alastair McKimm
Alastair McKimmStylist
Benjamin Muller
Benjamin MullerHair
Sam Visser
Sam VisserMakeup
“I Feel Love” written by Pete Bellotte
“I Feel Love” written by Pete Bellotte
Giorgio Moroder
Giorgio Moroder
and Donna Summer
and Donna Summer
performed by Sam Smith
performed by Sam Smith

Tags

Description

A rear-facing perspective captures an individual wearing a black leather jacket embossed with a signature pattern. They carry two distinct blue and cream monogrammed fabric backpacks with matching blue leather straps and buckles. The lighting is direct, highlighting the textures of the leather and the woven fabric. A branded patch is clearly visible on the primary backpack reading GUCCI MADE IN ITALY. The background is partially out of focus, suggesting a modern interior setting.

Style

Lifestyle, Editorial, Commercial

Techniques

Flash

Industries

Bags & Accessories