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Brand
Gucci
ProjectHoliday 2023 Ad Campaign
Person wearing a black embossed leather jacket carrying a blue monogram backpack for Gucci Holiday campaign

Gucci Holiday 2023 Ad Campaign 2023

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo Zanola
Anthony Seklaoui
Anthony SeklaouiPhotographer
Marcell Rev 
Marcell Rev Director
Alastair McKimm
Alastair McKimmStylist
Benjamin Muller
Benjamin MullerHair
Sam Visser
Sam VisserMakeup
“I Feel Love” written by Pete Bellotte
“I Feel Love” written by Pete Bellotte
Giorgio Moroder
Giorgio Moroder
and Donna Summer
and Donna Summer
performed by Sam Smith
performed by Sam Smith

Tags

person wearing black leather jacketblack leather jacketleather jacketblue monogram backpackmonogram backpackblue backpackbackpackgucci backpackblue monogram bagmonogram bagbag

Description

A campaign image for the Gucci Holiday 2023 ad campaign, photographed by Anthony Seklaoui with styling by Alastair McKimm. The shot features a person seen from behind, wearing a black embossed leather jacket and carrying a prominent blue monogram backpack with leather straps and a Gucci logo patch. A matching blue monogram bag is held in the right hand. The background is dimly lit with warm interior tones, focusing attention on the detailed textures of the leather outerwear and canvas accessories.