Logo
IndustriesBrands
  • Home
  • ·Media
  • ·Gucci Holiday 2023 Ad Campaign Blue Monogram Backpack
BrandGucci
ProjectHoliday 2023 Ad Campaign
Person wearing a black embossed leather jacket carrying a blue Gucci GG monogram backpack in a dimly lit indoor setting.

Gucci Holiday 2023 Ad Campaign 2023

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo Zanola
Anthony Seklaoui
Anthony SeklaouiPhotographer
Marcell Rev 
Marcell Rev Director
Alastair McKimm
Alastair McKimmStylist
Benjamin Muller
Benjamin MullerHair
Sam Visser
Sam VisserMakeup
“I Feel Love” written by Pete Bellotte
“I Feel Love” written by Pete Bellotte
Giorgio Moroder
Giorgio Moroder
and Donna Summer
and Donna Summer
performed by Sam Smith
performed by Sam Smith

Tags

Description

A person is captured from behind, showcasing a blue canvas backpack emblazoned with the iconic Gucci GG monogram pattern. The backpack features vibrant blue leather straps and a matching logo patch that reads "GUCCI MADE IN ITALY." The subject is wearing a high-shine black leather jacket with an intricate embossed pattern. The lighting is moody and directional, typical of a professional campaign shoot, with a dark background. The composition focuses on the textural contrast between the smooth leather jacket and the structured canvas of the accessory.

Style

Commercial, Cinematic

Techniques

Natural light, Flash

Industries

Luxury Fashion Houses, Bags & Accessories