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Brand
Gucci
ProjectHoliday 2023 Ad Campaign
Person wearing a black embossed leather jacket carrying blue monogram backpacks for Gucci

Gucci Holiday 2023 Ad Campaign 2023

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo Zanola
Anthony Seklaoui
Anthony SeklaouiPhotographer
Marcell Rev 
Marcell Rev Director
Alastair McKimm
Alastair McKimmStylist
Benjamin Muller
Benjamin MullerHair
Sam Visser
Sam VisserMakeup
“I Feel Love” written by Pete Bellotte
“I Feel Love” written by Pete Bellotte
Giorgio Moroder
Giorgio Moroder
and Donna Summer
and Donna Summer
performed by Sam Smith
performed by Sam Smith

Tags

blue monogram backpackblue backpackmonogram backpackbackpackperson wearing black leather jacketblack leather jacketleather jacket

Description

Captured from behind, a person wears a dark black leather jacket embossed with an all-over monogram pattern while carrying a prominent blue and white monogram backpack with distinctive buckle straps and a Gucci logo patch. A matching blue monogram bag is held in the hand alongside the main pack. The composition is intimate and candid, set against an indoor architectural background with dim, moody lighting that highlights the textured surfaces of the leather and fabric accessories. The visual is part of the Gucci Holiday 2023 Ad Campaign, directed by Sabato De Sarno with photography by Anthony Seklaoui and styling by Alastair McKimm.