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Brand
Gucci
ProjectHoliday 2023 Ad Campaign
Long haired dachshund wearing a monogram sweater inspecting open luggage with Gucci shopping bags and gifts in the background

Gucci Holiday 2023 Ad Campaign 2023

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo Zanola
Anthony Seklaoui
Anthony SeklaouiPhotographer
Marcell Rev 
Marcell Rev Director
Alastair McKimm
Alastair McKimmStylist
Benjamin Muller
Benjamin MullerHair
Sam Visser
Sam VisserMakeup
“I Feel Love” written by Pete Bellotte
“I Feel Love” written by Pete Bellotte
Giorgio Moroder
Giorgio Moroder
and Donna Summer
and Donna Summer
performed by Sam Smith
performed by Sam Smith

Tags

dachshund in monogram sweaterdachshunddog in sweatermonogram sweateropen luggagegucci luggageluggageshopping baggucci shopping bag

Description

This image from the Gucci Holiday 2023 ad campaign features a long-haired dachshund wearing a monogram knit sweater. The dog is positioned over open monogram luggage cases resting on a patterned floor. In the background, a large Gucci shopping bag and a wrapped gift box tied with a red ribbon are visible. The composition uses direct flash lighting, creating soft shadows against a neutral wall backdrop.