FILA China Skyrunner 2020

Description

This commercial campaign image for the Skyrunner project features a hand holding up a colourful FILA China sneaker against a vibrant clear blue sky. The shot is captured from a low angle, emphasizing the dynamic product placement against the open background. The subject's arm features detailed tattoos and a silver bracelet, wearing a blue sleeve with a black cuff. Natural sunlight illuminates the scene, highlighting the textured materials and panels of the sneaker. The creative direction by Lucy Jane Brand brings a clean and bold aesthetic to the sports footwear presentation.

Style

Vertical, Commercial, Warm, Cool

Techniques

Natural light

Industries

Sportswear

Color

Background

Clear Sky

Context

Advertising Campaign