FILA China Skyrunner 2020

Description

This fashion image for the Skyrunner project by FILA China, with creative direction by Lucy Jane Brand, features a male model seated on a rugged rock formation. He wears dark sunglasses, a white long-sleeved sweatshirt with red and blue accents, dark trousers, bright red socks, and white sneakers with blue detailing. The low-angle composition positions him against a clear blue sky, emphasizing an outdoor athletic aesthetic. Natural light illuminates the scene, highlighting the textures of the stone and fabric.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Sportswear

Color

Background

Mountain

Context

Advertising Campaign