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Brand
Gucci
Project'We Will Always Have London' 2024 Ad Campaign
Black model holding brown leather handbag in white button-down shirt seated on red and turquoise upholstery

Gucci 'We Will Always Have London' 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoCreative Director
Nan Goldin
Nan GoldinPhotographer
Riccardo Zanola
Riccardo Zanola
Debbie Harry
Debbie HarryModels
Kelsey Lu
Kelsey LuModels
Aalato Jazyper
Aalato JazyperModels
and Yanan Wan
and Yanan WanModels
Francesca Burns
Francesca BurnsStylist

Tags

black model holding handbagblack modelmodel holding handbagbrown leather handbagleather handbaghandbagwhite button down shirtwhite shirtshirt

Description

This portrait from the Gucci We Will Always Have London 2024 ad campaign was photographed by Nan Goldin, with creative direction by Sabato De Sarno and styling by Francesca Burns. The subject is a Black model with braided hair, wearing a crisp white button-down shirt and a lace undergarment, seated against richly textured red and turquoise upholstery. A structured brown leather handbag with prominent hardware is held in the foreground. The lighting is intimate and subdued, creating a moody, cinematic aesthetic characteristic of Goldin's observational style.