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Brand
Gucci
Project'We Will Always Have London' 2024 Ad Campaign
Short-haired woman in black backless dress holding drink at a bar with Gucci handbag in We Will Always Have London campaign

Gucci 'We Will Always Have London' 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoCreative Director
Nan Goldin
Nan GoldinPhotographer
Riccardo Zanola
Riccardo Zanola
Debbie Harry
Debbie HarryModels
Kelsey Lu
Kelsey LuModels
Aalato Jazyper
Aalato JazyperModels
and Yanan Wan
and Yanan WanModels
Francesca Burns
Francesca BurnsStylist

Tags

woman in black dress holding drinkwoman holding drinkblack dressblack handbaggold chain handbaggucci handbagshort hair woman

Description

This image from Gucci's 2024 ad campaign titled We Will Always Have London captures a moody interior scene inside a dimly lit bar. A person with short hair is turned toward the camera, wearing a dark backless top while holding a glass with a green drink. A black shoulder bag with prominent gold hardware rests against the hip, suspended by a chain strap. The background reveals a traditional bar counter, glassware, and rich textures under atmospheric lighting that creates a cinematic and intimate mood.