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Model Vittoria Ceretti in a white coat holding a quilted Gucci bag for Beauty and the Bag by Mert and Marcus

Gucci Beauty and the Bag 2026

About

This fashion campaign image for Gucci, titled Beauty and the Bag, was photographed by Mert and Marcus. Model Vittoria Ceretti is captured in a vertical composition wearing a structured white coat and holding a white quilted leather shoulder bag with a gold chain strap and GG logo hardware. She has dark, slicked-back hair and bold dark eye makeup. The background is a clean white seamless studio setup with soft directional lighting creating subtle shadows. The Gucci brand name appears in bold white lettering across the center of the frame.

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Background

White Seamless

Context

Advertising Campaign