Gucci 'We Will Always Have London' 2024 Ad Campaign 2024

Description

This portrait from Gucci's We Will Always Have London campaign, photographed by Nan Goldin with creative direction by Sabato De Sarno, features a Black woman wearing an unbuttoned white shirt revealing a green lace bra beneath, paired with blue denim jeans. The shot is captured in an interior setting with rich, low-key lighting that emphasizes the textures of the clothing and the model's expression. Styled by Francesca Burns, the composition creates an intimate, atmospheric mood typical of documentary-style fashion editorial photography.

Style

Editorial, Vertical, Moody, Desaturated

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

Hotel Room

Context

Advertising Campaign