Matthew Edwards, Creative Director, Sydney
Associated creatives
Tags
Description
An environmental campaign portrait directed by creative director Matthew Edwards featuring a model in the ocean wearing a black diving mask and pearl earrings. The model is waist-deep in clear water with the horizon visible in the distance under a pale sky. The composition features clean typography on the left side reading Kailis and a tagline at the bottom. Natural daylight illuminates the scene with soft ripples across the water surface reflecting gentle ambient light.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Underwater, Natural light
Industries
Jewellery
Color
Jet Black (50%)
Sky Blue (50%)
Background
Ocean
Context
Advertising Campaign