Danielle Levitt, Director, Los Angeles

Description

This photograph captures a large, dense crowd of diverse individuals gathered together in shallow turquoise ocean water, surrounding professional basketball player LeBron James who stands tall and shirtless near the center of the frame. The water splashes gently around the waist-deep participants, many of whom are smiling, looking toward the camera, or interacting with one another. In the background, calm ocean waves stretch out to meet a clear sky, with two figures paddleboarding further in the distance. The lighting is bright and natural daylight, casting crisp highlights across the scene. A purple Nike swoosh logo appears in the top right corner against the sky.

Style

Documentary, Horizontal, Warm

Techniques

Analogue / film, Natural light

Industries

Sportswear

Color

Background

Ocean

Context

Advertising Campaign