Fall 2024 Ad Campaign 2024

Description

This portrait from the Soft Goat Fall 2024 ad campaign features a woman captured in warm, directional lighting. She wears a cream ribbed turtleneck sweater paired with a draped camel coat. The composition is a vertical close-up highlighting the tactile knit texture and soft color palette. Creative direction was led by Stephanie Bergström and Erik Magnuson, with styling by Columbine Smille and photography by Sebastián Sabal-Bruce.

Style

Vertical, Commercial, Warm, Clean

Industries

Luxury Fashion Houses

Color

Context

Advertising Campaign