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BrandSoft Goat
ProjectFall 2024 Ad Campaign
Man wearing burgundy V-neck sweater and blue jeans with grommet belt outdoors against stone building facade

Soft Goat Fall 2024 Ad Campaign 2024

Associated creatives

Stephanie Bergström and Erik Magnuson
Stephanie Bergström and Erik MagnusonSoft Goat Creative Directors
Columbine Smille
Columbine SmilleStylist and Director
Sebastián Sabal-Bruce
Sebastián Sabal-BruceWomen’s Collection Photographer
Jack Grainge
Jack GraingeMen’s Collection Photographer
Adlena
AdlenaHair
Chloe Grae
Chloe GraeMakeup
New York City
New York CityLocation

Tags

black man wearing burgundy sweaterblack manman wearing burgundy sweaterburgundy sweaterv neck sweaterblue denim jeansdenim jeansjeansdouble grommet beltgrommet beltblack belt

Description

This portrait from the Soft Goat Fall 2024 ad campaign features a man standing outdoors against a textured stone building facade in New York City. He wears a dark burgundy V-neck sweater paired with blue denim jeans secured by a black double-grommet belt. The shot is captured from a low angle, emphasizing the subject against the architectural background under diffuse natural daylight.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Burgundy (50%)
Denim (50%)

Background

Residential Building

Context

Advertising Campaign