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BrandSoft Goat
ProjectFall 2024 Ad Campaign
Man wearing a white short-sleeve shirt and dark trousers walking outdoors on a sunny street, carrying a jacket.

Soft Goat Fall 2024 Ad Campaign 2024

Associated creatives

Stephanie Bergström and Erik Magnuson
Stephanie Bergström and Erik MagnusonSoft Goat Creative Directors
Columbine Smille
Columbine SmilleStylist and Director
Sebastián Sabal-Bruce
Sebastián Sabal-BruceWomen’s Collection Photographer
Jack Grainge
Jack GraingeMen’s Collection Photographer
Adlena
AdlenaHair
Chloe Grae
Chloe GraeMakeup
New York City
New York CityLocation

Tags

man walking on streetblack man walkingman walkingblack manwhite short sleeve shirtwhite shirtdark trousersmenswear fashion

Description

This portrait from the Soft Goat Fall 2024 ad campaign captures a man walking on an urban street in New York City. He wears a relaxed-fit white short-sleeve button-down shirt paired with dark textured trousers and sandals, while holding a dark jacket in one hand. Natural daylight casts sharp shadows against a textured stone building exterior with tall windows. The campaign creative direction was led by Stephanie Bergström and Erik Magnuson, with styling by Columbine Smille and photography by Jack Grainge.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Menswear

Color

Pure White (50%)
Charcoal (50%)

Background

Street

Context

Advertising Campaign