Soft Goat Fall 2024 Ad Campaign 2024

Description

This portrait from the Soft Goat Fall 2024 ad campaign features a woman posed outdoors in New York City, wearing a heavy cream-colored cable-knit wool sweater layered over a blue-and-white striped shirt, paired with blue jeans. The natural outdoor lighting casts soft shadows across the scene, highlighting the rich textures of the knitwear. The composition is captured with an intimate vertical framing, emphasizing the tactile qualities of the apparel. Creative direction by Stephanie Bergström and Erik Magnuson, with styling by Columbine Smille and photography by Sebastián Sabal-Bruce.

Style

Editorial, Vertical, Earthy, Grainy

Industries

Luxury Fashion Houses

Color

Background

Street

Context

Advertising Campaign