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Woman wearing a cream cable-knit sweater and blue jeans posing outdoors for Soft Goat Fall 2024 ad campaign.

Soft Goat Fall 2024 Ad Campaign 2024

About

This portrait from the Soft Goat Fall 2024 ad campaign features a woman posed outdoors in New York City, wearing a heavy cream-colored cable-knit wool sweater layered over a blue-and-white striped shirt, paired with blue jeans. The natural outdoor lighting casts soft shadows across the scene, highlighting the rich textures of the knitwear. The composition is captured with an intimate vertical framing, emphasizing the tactile qualities of the apparel. Creative direction by Stephanie Bergström and Erik Magnuson, with styling by Columbine Smille and photography by Sebastián Sabal-Bruce.

Brand

Soft Goat

Project

Soft Goat Fall 2024 Ad Campaign 2024

Keywords

woman in cream cable knit sweatercream cable knit sweatercable knit sweatersweaterwoman wearing sweaterwoman

Credits

Stephanie Bergström and Erik Magnuson
Soft Goat Creative Directors
Columbine Smille
Stylist and Director
Sebastián Sabal-Bruce
Women’s Collection Photographer
Jack Grainge
Men’s Collection Photographer
Adlena
Hair

Styles

EditorialVerticalEarthyGrainy

Industries

Luxury Fashion Houses

Background

Street

Context

Advertising Campaign
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