Soft Goat Fall 2024 Ad Campaign 2024

Description

Captured by Sebastián Sabal-Bruce for the Soft Goat Fall 2024 ad campaign, this editorial image features a model walking outdoors on a New York City street. The subject wears a dark black knit top paired with a matching scarf wrapped closely around the neck. Directed by Stephanie Bergström and Erik Magnuson with styling by Columbine Smille, the scene is set against a softly blurred urban backdrop with ambient natural lighting. Hair and makeup styling are provided by Adlena and Chloe Grae, complementing the minimalist aesthetic.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Street

Context

Advertising Campaign