Logo
  • Home
  • ·Media
  • ·Soft Goat Fall 2024 Campaign Editorial Portrait
Low angle side profile of a black man wearing a white short sleeve shirt walking past an ochre wall

Soft Goat Fall 2024 Ad Campaign 2024

About

Captured in New York City for the Soft Goat Fall 2024 ad campaign, this portrait features a black man in profile as he walks outdoors. He wears a lightweight white short-sleeve shirt paired with dark patterned trousers, holding a dark garment in his hand. The low-angle composition emphasises his movement against a warm, ochre-toned architectural facade with vertical pilasters and windows. Strong natural sunlight creates sharp contrasts and highlights the textures of his clothing. Hair styling by Adlena and makeup by Chloe Grae complement the clean, sophisticated aesthetic.

Brand

Soft Goat

Project

Soft Goat Fall 2024 Ad Campaign 2024

Keywords

black man walkingblack manman walkingwhite short sleeve shirtwhite shirtdark trousers

Credits

Stephanie Bergström and Erik Magnuson
Soft Goat Creative Directors
Columbine Smille
Stylist and Director
Sebastián Sabal-Bruce
Women’s Collection Photographer
Jack Grainge
Men’s Collection Photographer
Adlena
Hair

Styles

EditorialVerticalWarmClean

Techniques

Natural light

Industries

Menswear

Background

Residential Building

Context

Advertising Campaign
Similar media
Man wearing sunglasses and a cream knit polo shirt standing on a modern outdoor terrace near a pool with palm trees.
Man with curly hair wearing a striped short-sleeve shirt and brown trousers leaning against a tiled building wall
Man wearing a cream patterned shirt and striped trousers standing on a terrace overlooking the ocean and mountains.
Model with long dark wavy hair wearing a white button-down shirt and matching trousers against a grey wall
A man with long curly blonde hair wearing a striped short-sleeve shirt and brown trousers stands outdoors against a building corner.
Blonde man wearing sunglasses and knit polo seated against an ocean view window for High Summer project.
Model Colin Otto wearing a cable knit polo sweater and carrying a dark bag outdoors for Le Figaro, photographed by Valentin Hennequin.
Blonde male model wearing a dark patterned short-sleeve shirt and dark trousers outdoors near modern architectural elements
Man wearing a black tank top and trousers standing by a pool against an ocean backdrop at sunset
Blonde man wearing a cream knit polo shirt and sunglasses standing outdoors near a balcony overlooking a landscape
Man with braided hair wearing a dark textured blazer looking over his shoulder against an overcast sky.
Man wearing a brown polo shirt framed within a dark curved architectural element against a plain background
Black man wearing a white t-shirt and grey trousers with a jacket draped over his shoulders
Man standing on a balcony viewed through vertical striped sheer curtains
A man wearing a dark suit stands by an outdoor pool overlooking palm trees and a misty coastline.
Man wearing a camel knit polo shirt and light grey trousers posing against a minimalist sculptural backdrop.
A man with short hair wearing a ribbed green tank top and grey patterned trousers posing outdoors among palm trees in Los Angeles
Model wearing dark glasses, olive jacket, and carrying a large navy bag against a white background
A man wearing a white patterned short-sleeve shirt leans against a railing with an ocean and palm tree background.
A man wearing a knit polo shirt and white trousers standing outdoors by a modern white building.
From the same project