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Brand
Soft Goat
ProjectFall 2024 Ad Campaign
Low angle side profile of a black man wearing a white short sleeve shirt walking past an ochre wall

Soft Goat Fall 2024 Ad Campaign 2024

Associated creatives

Stephanie Bergström and Erik Magnuson
Stephanie Bergström and Erik MagnusonSoft Goat Creative Directors
Columbine Smille
Columbine SmilleStylist and Director
Sebastián Sabal-Bruce
Sebastián Sabal-BruceWomen’s Collection Photographer
Jack Grainge
Jack GraingeMen’s Collection Photographer
Adlena
AdlenaHair
Chloe Grae
Chloe GraeMakeup
New York City
New York CityLocation

Tags

black man walkingblack manman walkingwhite short sleeve shirtwhite shirtdark trousers

Description

Captured in New York City for the Soft Goat Fall 2024 ad campaign, this portrait features a black man in profile as he walks outdoors. He wears a lightweight white short-sleeve shirt paired with dark patterned trousers, holding a dark garment in his hand. The low-angle composition emphasises his movement against a warm, ochre-toned architectural facade with vertical pilasters and windows. Strong natural sunlight creates sharp contrasts and highlights the textures of his clothing. Hair styling by Adlena and makeup by Chloe Grae complement the clean, sophisticated aesthetic.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Menswear

Color

Pure White (50%)
Jet Black (50%)

Background

Residential Building

Context

Advertising Campaign