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  • ·Soft Goat Fall 2024 Ad Campaign grey turtleneck sweater
BrandSoft Goat
ProjectFall 2024 Ad Campaign
Man wearing a grey turtleneck sweater and white trousers leaning against a white tiled wall for Soft Goat Fall 2024 ad campaign

Soft Goat Fall 2024 Ad Campaign 2024

Associated creatives

Stephanie Bergström and Erik Magnuson
Stephanie Bergström and Erik MagnusonSoft Goat Creative Directors
Columbine Smille
Columbine SmilleStylist and Director
Sebastián Sabal-Bruce
Sebastián Sabal-BruceWomen’s Collection Photographer
Jack Grainge
Jack GraingeMen’s Collection Photographer
Adlena
AdlenaHair
Chloe Grae
Chloe GraeMakeup
New York City
New York CityLocation

Tags

black man leaning against wallblack manman leaning against wallgrey turtleneck sweatergrey sweaterturtleneck sweaterwhite trouserswhite pants

Description

A man stands leaning against a white tiled wall, wearing a textured grey turtleneck sweater layered over dark sleeves paired with white trousers and black loafers. The portrait captures a casual yet structured stance with natural light filtering into the frame. Photographed for Soft Goat's Fall 2024 ad campaign in New York City, styled by Columbine Smille with photography by Jack Grainge.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Medium Grey (50%)
Pure White (50%)

Background

Concrete Texture

Context

Advertising Campaign