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  • ·Soft Goat Fall 2024 Ad Campaign crosswalk editorial
BrandSoft Goat
ProjectFall 2024 Ad Campaign
High-angle view of a man walking across a striped pedestrian crosswalk wearing a dark coat and light sneakers.

Soft Goat Fall 2024 Ad Campaign 2024

Associated creatives

Stephanie Bergström and Erik Magnuson
Stephanie Bergström and Erik MagnusonSoft Goat Creative Directors
Columbine Smille
Columbine SmilleStylist and Director
Sebastián Sabal-Bruce
Sebastián Sabal-BruceWomen’s Collection Photographer
Jack Grainge
Jack GraingeMen’s Collection Photographer
Adlena
AdlenaHair
Chloe Grae
Chloe GraeMakeup
New York City
New York CityLocation

Tags

man walking on crosswalkman walkingwalking on crosswalkman in dark coatdark coatblack man walking

Description

This high-angle editorial image features a man walking across a pedestrian crosswalk on an asphalt street for the Soft Goat Fall 2024 ad campaign, shot in New York City. The subject wears a dark coat and trousers paired with light-colored sneakers, casting a long shadow on the textured road surface. The composition captures a clean, overhead perspective emphasizing the geometric lines of the street markings. Natural daylight illuminates the scene, highlighting the minimalist aesthetic of the campaign.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Jet Black (50%)
Pure White (50%)

Background

Road

Context

Advertising Campaign